WAYNE ISAAK

i@wayneisaak.com | T 212.925.9972 | C 917.363.4411

PROFILE

Seasoned senior level executive and producer with proven ability in developing and nurturing powerful relationships between music and media companies, the artist community and ancillary business partners. Comprehensive experience in creating and developing music related programming for various formats.

EXPERTISE

  • Artist Management
  • Franchise Program Development
  • Creative Brand Development
  • Music Programming & Production
  • Music & Media Strategic Marketing
  • Publicity
  • Strategic Partnerships
  • Ancillary Business Development
  • Talent Booking

Experience

ISAAK ENTERTAINMENT | 2001 – PRESENT

Founder & President of a creative development, management and consulting service.

ARTIST MANAGEMENT

Led the development and implementation of the recording, touring, merchandising and ancillary businesses for my clients.
Piloted the formulation and execution of marketing and promotional plans for their album releases and subsequent campaigns.
• FICTION PLANE-UNIVERSAL 2001-2005 • ARI HEST-COLUMBIA 2001-2005 • RICHARD MARX-EMI 2004-2005

CONSULTATION

• ING NEW YORK CITY MARATHON – Developed multi-media opening event concept and booked various performers. 2008-2010
• LEOPOLD MANAGEMENT – MELISSA ETHERIDGE – Assisted production of TV media campaign. 2010
• GREEN APPLE EARTH DAY FESTIVAL – Talent booking. 2008
• WIRE IMAGE/MEDIA VAST BOARD OF DIRECTORS – Contributed to development and eventual $220MM sale to Getty. 2001-2007
• DISCOVERY NETWORKS – Refined music show concepts and talent opportunities. 2006-2007
• CMT NETWORK – Created tent pole events “Outlaws” and “Homecoming,” resulting in $5MM annual ad sales gains; contributed
programming and marketing strategy; aided programming and event talent bookings; and coached music programming
and artist relations staffs. 2003-2004
• WARNER BROS RECORDS – Contributed marketing concepts and TV music placement strategy. 2001
• OSCESSA USA – Provided career development and US management for Paulina Rubio. 2001

TELEVISION & EVENT PRODUCTION

• Booked star music talent for various private events: Dave Matthews, No Doubt, Def Leopard, Norah Jones, Cast of Million Dollar Quartet.
• LIVE EARTH – Talent Executive booking Al Gore’s mega-concert event with 11 shows around the world featuring 150 artists on 7/7/07.
• ING NEW YORK CITY MARATHON – Booked talent for starting line and closing concert events.
• ”ELVIS LIVES”- EXECUTIVE PRODUCER – 1 hour network special aired NBC/BBC.
• THE INTERNATIONAL EMMY AWARDS – Booked celebrity presenters, from Robert De Niro to Sam Waterston and Jeff Goldblum.
• NHL’s “FACE-OFF ROCKS” – Talent Executive for televised season opening concert event.
• CMT CROSSROADS SERIES – Talent Executive booking episodes with Bon Jovi & Sugarland, John Mayer & Brad Paisley,
Lionel Richie & Kenny Rogers, Dolly Parton & Melissa Etheridge and more.

VH1 | 1994 – 2001

EVP Music Programming & Talent 1998 – 2001
SVP Music & Talent 1994 – 1998
• Headed music programming and talent relations departments, oversaw personnel and expenditures of $4MM budgets, created short form, long form and event programming and functioned as a key gatekeeper for editorial voice and style of the network. Senior member of small management team that doubled the networks prime time ratings and nearly tripled gross income by 1999.
• Created and executive produced VH1 Divas Live and the resulting multi-platinum music albums. The first three specials of the tentpole franchise scored the three highest rated programs in network history and added more than $15mm to revenues annually.
• Named to Entertainment Weekly’s “It List” in 1999 for driving the VH1 Divas franchise.
• Devised and exec produced tent pole concert specials, adding “Men Strike Back” and “My Music Awards” to the network’s programming and an additional $10MM in advertising and marketing equity each.
• Led the rebranding of VH1’s music repertoire into a modern adult blend of Pop/Rock/R&B.
• Member of strategy board and head talent booker for VH1/MTV advertising campaigns -”It’ll Suck You In,” “Go Behind the Music,” “MTV.com” and “VH1 Divas” series. Secured participation from the likes of Madonna, Rolling Stones, Mariah Carey and Pete Townshend.
• Led an effort with all labels, artist managers and publishers to maximize synergies, reducing production expenses and often, most
licensing costs in lieu of promotional consideration, saving hundreds of thousands annually.
• Spearheaded tour partnerships that attached our brand with superstar acts like Tina Turner, U2 and the Rolling Stones and created $5-$10MM in marketing equity annually. Negotiated deals for artists to participate in events and on-air programs like “Tickets First,” “Opening Night Live” and “VH1 Presents” sponsorships.
• Helped design and booked themed contest events with programming weekends like “Back Yard BBQ,” “Lift Ticket to Ride” and “Fairway to Heaven.”
• Catalyst role in launching and supporting VH1’s philanthropic music education platform “Save the Music” by creating fundraising promotions and infusing star talent into a plethora of promotional situations.

A&M RECORDS | 1982 – 1994

EVP East Coast Operations & Publicity 1990 – 1994
VP Publicity 1987 – 1989
National Director Publicity 1986 – 1987
West Coast Director Publicity 1982 – 1985
• Designed and actively led the publicity campaigns for all A&M artists as well as directing the company’s trade and business media coverage.
• Developed and leveraged comprehensive relationships with all major media, from Billboard to SNL, Letterman to Vanity Fair, Interview to the Grammy Awards, Forbes and Oprah.
• Served as a key executive to artists like The Police, Sting, Janet Jackson, Al Green, Soundgarden, Bryan Adams, Sheryl Crow, Amy Grant and Barry White.
• Direct financial oversight and responsibility for a $4MM budget for publicity and New York City headquarters.
• On behalf of founders Herb Alpert and Jerry Moss, represented A&M’s financial press effort during the $550MM sale to Polygram.
• Represented A&M’s interests with major industry groups: R&R Hall of Fame, NARAS, The Grammy’s, TJ Martell Foundation, MTV Networks, Rainforest Foundation and more.
• Part of senior management team that led the company to $250MM in domestic revenues ending June 1994, highest in their 30-year history.

LITERARY COMPOSITION

“SILENCE MAKES NO SOUND” – MEMOIR IN EDITING FOR FORTHCOMING PUBLICATION.
“FIST OF SAND” – NOVEL IN REWRITE FOR FORTHCOMING PUBLICATION .

EDUCATION

University of South Dakota – Bachelor of Arts Mass Communication / Journalism